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Earlier this year, reported La Martina, Argentina best known brand among the polo players. La Martina is the official brand of the sport of polo in Argentina. Last year, it opened its first store in the Middle East met with skepticism and cautious optimism. The shop launched in Dubai Mall last year as a flagship store in the mall. This occurs during a time of economic depression and the feeling in the air in Dubai that the bubble has burst.

However, this year it appears that despite the risks and adverse economic circumstances movement in the Dubai Mall was another well-advised move by La Martina. Now they have announced the launch of its second store in the oil-rich state. This time the store opened in the Mall of the Emirates, also in Dubai.

Many fashion houses around the world have realized the potential of developing markets. Including but not limited to Gucci, Louis Vuitton, and Prada. To whom all have expanded aggressively in marketing in Asia and the Middle East.

La Martina has retained its image of the garment of choice for the elite. Polo enthusiasts can find the brand has moved away from its original roots. However, in principle, the brand is trying to attract its core audience, which is polo fans. Each new shot of La Martina designed under a concept they call "La Casona", which means home. Each store is designed for the buyer to feel that are visiting a famous house of the Argentine polo players. Authenticity of experience and brand image is of continuing importance. Especially at a price of $ 200 or more t-shirt, polo-shirt.

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